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Potential customers who are on the fence about purchasing from you may well be swayed by a well-placed opt-in offer for, say, complimentary shipping, or 10% of their very first order. Even if they choose against the purchase at that time, however do register for your opt-in offer, you have actually still included them to your database and they might choose to return later on to complete the sale.

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Evaluate the phrasing of the copy, the position at which it appears on your website, and the flow that visitors are directed through the procedure. A/B test various offers and see which ones yield a higher volume of sign-ups. Consider having the pop-up be activated by a website exit so visitors see it right before they have to do with the leave the page.

19. Grow Online Sales with Mobile Optimization The number of online businesses with poorly created, terribly enhanced "mobile" websites is remarkable. Mobile search has already eclipsed desktop search in volume. If  Check it Out  don't wish to leave sales on the table, it's crucial that your site is enhanced for mobile and not purely from a technical point of view.

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This might include a comprehensive overhaul of your checkout process (see suggestion # 18), or the design and launch of an entirely different mobile website. Amazon's mobile website is an exceptional example of how mobile ecommerce can (and probably should) be done, however you do not require Amazon's resources to develop an engaging, easy to use experience for visitors on mobile.

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The harder it is for visitors to discover and purchase what they desire, the most likely they are to abandon your site altogether and take their business somewhere else. Pages must pack near-instantaneously, and navigation must be rational. Don't request for too much details, only the bare minimum you require to either make the sale or market to potential customers later.